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Case Studies

How the work actually happened.

Context, problem, process, solution and impact — written the way I think: business first, user always.

Yourhero.me — Building a storytelling portfolio platform

Problem
Creative professionals often present portfolios as visuals only, without clear storytelling, context or career narrative.
Role
Founder, CEO, Product Strategy, UX Direction, Brand, Go-to-Market
Impact
1,000+ users in first 3 months.
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BDG Operations — From scattered processes to CRM + automation system

Problem
Education operations, sales, marketing and admissions were scattered across different workflows.
Role
COO, Product Lead, UX, Automation
Impact
Improved operational visibility and connected marketing, sales, admissions and operations into one workflow.
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Highway Fintech — Designing scalable banking UX

Problem
Complex fintech products needed scalable and consistent UX across mobile banking, core banking and digital lending.
Role
Design Team Lead
Impact
Improved scalability, usability and design delivery speed.
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Imaci.am — Education discovery platform for Armenia

Problem
Parents and learners in Armenia needed one trusted place to discover and compare educational opportunities.
Role
Founder, Product Designer
Impact
Created the foundation for a centralized education discovery platform in Armenia.
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Open to AI product strategy, UX/product consulting, automation workflows, speaking, workshops and startup/product collaborations.

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