Imaci.amEducation discovery platform for Armenia

Education options in Armenia — schools, kindergartens, centers, tutors, courses and events — were spread across social media pages and word of mouth.

Parents and learners in Armenia needed one trusted place to discover and compare educational opportunities.

Founder, Product Designer

1. 01Researched how parents and learners actually search for education options.
2. 02Designed the information architecture for categories, filters and listings.
3. 03Built the product vision, positioning and brand.
4. 04Designed core discovery, comparison and inquiry flows.

Education discovery platform for schools, kindergartens, centers, tutors, courses and events.

Created the foundation for a centralized education discovery platform in Armenia.

• Discovery products live or die by information architecture.
• Trust signals matter more than features in family decisions.
• Local-market products need local-market positioning, not translated patterns.