01
Product Strategy & UX
I help teams turn business goals into clear product experiences, user flows, MVPs and scalable design systems.
Available for AI product, UX and automation collaborations
I build AI-powered products, workflows and digital experiences.
AI Product & Operations Leader, UX Strategist and founder helping companies turn complex ideas into clear products, automated systems and scalable user experiences.
- UX, product and digital systems
- 8+ years
- Trained in UX/UI and product thinking
- 300+ students
- Attracted to Yourhero.me in the first 3 months
- 1,000+ users
- Systems built for education operations
- CRM & automation
- Fintech, SaaS, EdTech, iGaming and AI tools
- Cross-industry
What I Do
Four ways I help teams ship.
Strategy, systems and stories — connected into products that work.
02
AI Workflows & Automation
I design AI-powered workflows, CRM systems, internal tools and automation processes that improve operations and team productivity.
03
Digital Product Building
I build and launch products from zero — from idea, positioning and UX to landing pages, onboarding and go-to-market.
04
Storytelling & Personal Branding
I help founders, creatives and companies explain complex ideas through simple, emotional and conversion-focused narratives.
Featured Products
Products I’ve Built / Led
Founder-led platforms, internal AI tools and fintech systems — from zero to launch.
Yourhero.me
Yourhero.me
Storytelling-based portfolio platform for creatives.
- Role
- Founder, CEO, Product Strategy, UX, Brand, Go-to-Market
- Highlight
- Attracted 1,000+ users in the first 3 months.
- Founder
- SaaS
- Storytelling
- UX
BDG Internal Products
BDG Internal Products
AI-powered and operations-focused tools for education, CRM, career and resume workflows.
- Role
- COO, Product Lead, UX, Automation
- Highlight
- CRM, course operations, reporting, lead management.
- AI Tools
- CRM
- Operations
- Automation
Imaci.am
Imaci.am
Education discovery platform helping parents and learners find schools, centers, tutors and events in Armenia.
- Role
- Founder, Product Designer
- Highlight
- Product vision, UX, information architecture and positioning.
- EdTech
- Discovery
- UX
- Product
Highway Fintech Products
Highway Fintech Products
Mobile banking, core banking and digital lending solutions for financial institutions.
- Role
- Design Team Lead
- Highlight
- Design system, white-label customization and complex fintech UX.
- Fintech
- Design System
- Banking UX
Wcrow / Client Projects
Wcrow / Client Projects
Branding, websites, product interfaces and creative systems.
- Role
- Creative Director
- Highlight
- 10+ digital and branding projects across different industries.
- Creative Direction
- Branding
- UX/UI
Case Studies
Selected case studies.
Problem, role and impact — the short version. The long version is one click away.
Yourhero.me — Building a storytelling portfolio platform
- Problem
- Creative professionals often present portfolios as visuals only, without clear storytelling, context or career narrative.
- Role
- Founder, CEO, Product Strategy, UX Direction, Brand, Go-to-Market
- Impact
- 1,000+ users in first 3 months.
BDG Operations — From scattered processes to CRM + automation system
- Problem
- Education operations, sales, marketing and admissions were scattered across different workflows.
- Role
- COO, Product Lead, UX, Automation
- Impact
- Improved operational visibility and connected marketing, sales, admissions and operations into one workflow.
Highway Fintech — Designing scalable banking UX
- Problem
- Complex fintech products needed scalable and consistent UX across mobile banking, core banking and digital lending.
- Role
- Design Team Lead
- Impact
- Improved scalability, usability and design delivery speed.
Imaci.am — Education discovery platform for Armenia
- Problem
- Parents and learners in Armenia needed one trusted place to discover and compare educational opportunities.
- Role
- Founder, Product Designer
- Impact
- Created the foundation for a centralized education discovery platform in Armenia.
Writing
Notes on AI, product, UX and creative systems.
Product, Operations
Building BDGuru: From Internal Chaos to an Operating System
Every company has an invisible layer of work. This is the story of building BDGuru — an internal operating system that turns scattered course, schedule, student and certificate operations at Business Development Group into one structured workspace.
Read More
StartUP
How to Start a US Business from Armenia: My Step-by-Step Experience
If you're an entrepreneur in Armenia looking to expand your business to the United States, you probably have a lot of questions.
Read More
AI
How I Use Mindstudio to Conduct Deep Research and Build Smarter Creative Strategies
In the world of design, research isn’t just a step in the process—it is the process.
Read More
Learning, Design, Tools
Designing for the Future: Thriving in the AI Era
As we approach 2025, the role of designers is at a crossroads. The rise of artificial intelligence (AI), automation, and rapidly evolving technologies is redefining what it means to be a designer.
Read More
Personal Brand, ChatGPT, Tools
Guide to Creating a Personal Website
In the age of digital presence, a personal website is more than just an online resume; it's a platform to tell your story. In this guide, we will explore the concept of a personal website, its importance, and how to create one that effectively communicates your story using three powerful tools: Framer, SEO, and ChatGPT.
Read More
AI, Creativity
How I create creative advertising
In the realm of advertising, the quest for a campaign that resonates deeply with its audience is both challenging and exhilarating.
Read MoreTeaching
Teaching product-minded designers and teams.
I teach designers, founders and teams how to think through UX, product logic, storytelling and AI-enabled workflows.
- UX/UI Training
- AI Product Thinking
- Portfolio & Personal Branding
- Product Storytelling
- Team Workshops
About
Business, UX, AI and storytelling — connected.
I’m Vahagn Karamyan, an AI Product & UX Leader based in Yerevan. Over the last 8+ years, I’ve worked across fintech, SaaS, education, iGaming, automation and digital products — leading teams, building systems, designing user experiences and launching products from zero.
My work sits at the intersection of business, UX, AI, operations and storytelling. I care about products that are not only beautiful, but clear, useful, scalable and emotionally understandable.
Contact
Let’s build something clear, useful and scalable.
Open to AI product strategy, UX/product consulting, automation workflows, speaking, workshops and startup/product collaborations.