Yourhero.meBuilding a storytelling portfolio platform

Yourhero.me started as a founder-led product built from zero — positioning, brand, UX and go-to-market all designed around one idea: careers are stories, not lists of skills.

Creative professionals often present portfolios as visuals only, without clear storytelling, context or career narrative.

Founder, CEO, Product Strategy, UX Direction, Brand, Go-to-Market

1. 01Defined the positioning and narrative around storytelling-first portfolios.
2. 02Designed the core user flows: onboarding, story building and publishing.
3. 03Built the brand, landing experience and go-to-market funnel.
4. 04Launched, measured activation and iterated on the first-use experience.

A storytelling-based portfolio platform that helps professionals present experience, skills and case studies with more clarity.

1,000+ users in first 3 months.

• A sharp narrative is a growth channel — positioning did as much work as features.
• Activation lives in the first session: the faster a user publishes a story, the more likely they stay.
• Founder-led products need ruthless scope control to ship.