Yourhero.me
Yourhero.me
Storytelling-based portfolio platform for creatives.
- Role
- Founder, CEO, Product Strategy, UX, Brand, Go-to-Market
- Highlight
- Attracted 1,000+ users in the first 3 months.
- Founder
- SaaS
- Storytelling
- UX
Work
Products, platforms and systems.
Founder-led products, internal AI tools, fintech design systems and creative client work — built across 8+ years.
Featured Work
The work that defines how I build.
BDG Internal Products
BDG Internal Products
AI-powered and operations-focused tools for education, CRM, career and resume workflows.
- Role
- COO, Product Lead, UX, Automation
- Highlight
- CRM, course operations, reporting, lead management.
- AI Tools
- CRM
- Operations
- Automation
Imaci.am
Imaci.am
Education discovery platform helping parents and learners find schools, centers, tutors and events in Armenia.
- Role
- Founder, Product Designer
- Highlight
- Product vision, UX, information architecture and positioning.
- EdTech
- Discovery
- UX
- Product
Highway Fintech Products
Highway Fintech Products
Mobile banking, core banking and digital lending solutions for financial institutions.
- Role
- Design Team Lead
- Highlight
- Design system, white-label customization and complex fintech UX.
- Fintech
- Design System
- Banking UX
All Projects
Everything on the shelf.
From founder ventures to client projects and experiments.
Yourhero.me
Yourhero.me
Storytelling-based portfolio platform for creatives.
- Role
- Founder, CEO, Product Strategy, UX, Brand, Go-to-Market
- Highlight
- Attracted 1,000+ users in the first 3 months.
- Founder
- SaaS
- Storytelling
- UX
BDG Internal Products
BDG Internal Products
AI-powered and operations-focused tools for education, CRM, career and resume workflows.
- Role
- COO, Product Lead, UX, Automation
- Highlight
- CRM, course operations, reporting, lead management.
- AI Tools
- CRM
- Operations
- Automation
Imaci.am
Imaci.am
Education discovery platform helping parents and learners find schools, centers, tutors and events in Armenia.
- Role
- Founder, Product Designer
- Highlight
- Product vision, UX, information architecture and positioning.
- EdTech
- Discovery
- UX
- Product
Highway Fintech Products
Highway Fintech Products
Mobile banking, core banking and digital lending solutions for financial institutions.
- Role
- Design Team Lead
- Highlight
- Design system, white-label customization and complex fintech UX.
- Fintech
- Design System
- Banking UX
Wcrow / Client Projects
Wcrow / Client Projects
Branding, websites, product interfaces and creative systems.
- Role
- Creative Director
- Highlight
- 10+ digital and branding projects across different industries.
- Creative Direction
- Branding
- UX/UI
BDG Redesign
BDG Redesign
Full redesign of the Business Development Group brand and web experience.
- Role
- Product Lead, UX
- EdTech
- Redesign
- UX/UI
UXTool.online
UXTool.online
Curated toolkit and resource hub for UX practitioners.
- Role
- Founder, Designer
- Side Project
- UX
- Resources
Movato
Movato
Digital product and interface design for a mobility startup.
- Role
- Product Designer
- Mobility
- Product
- UX/UI
Mimo Bike
Mimo Bike
Brand and app experience for an urban bike-sharing concept.
- Role
- Product Designer
- Mobility
- Branding
- App Design
Contact
Let’s build something clear, useful and scalable.
Open to AI product strategy, UX/product consulting, automation workflows, speaking, workshops and startup/product collaborations.